Our Waggytail Story

Welcome to Waggytail Life – where every treat is crafted with love and dedication to your furry family member's health and happiness!

Our journey began in 2004 when Jamie, inspired by his beloved pup Molly's struggle with severe allergies, embarked on a mission to create healthy, allergy-free treats. From a humble home-based kitchen in Fargo, ND, Waggy Tail Treats was born out of a passion for baking and a commitment to providing the best for our furry friends.

Molly, the head taste tester, quickly approved of Jamie's creations, and soon, friends, family, and neighbors were clamoring for these wholesome treats. In 2005, Waggy Tail Treats went online, reaching dog owners nationwide who sought natural, nutritious goodies for their pups.

In 2008, Jamie's dream of a storefront became a reality as Waggy Tail Treats opened Fargo's first dog bakery. With over 70 handmade gourmet treats and specialty bakery items, customers flocked to University Drive to witness Jamie's creations firsthand.

As demand soared, Waggy Tail Treats expanded into local retail stores, pet shops, and veterinary clinics. However, success came with challenges, and in 2011, Jamie made the difficult decision to close his doors and focus on family.

Fast forward to 2021 and we’re back, rebranded and better than ever. With a commitment to inclusivity, health, and all things dog-related, Jamie and business partner Nick relaunched Waggytail Life with a vision to produce high-quality, all-natural, chemical and preservative-free treats.

Our promise remains unchanged: We use only the finest all-natural, human-grade ingredients in our treats, ensuring that each bite is packed with goodness and free from fillers, byproducts, or chemical preservatives. Your satisfaction is guaranteed because we're committed to quality and the well-being of your furry family member.

At Waggytail Life, our treats aren't just for dogs – they're for every pet parent who wants to give their furry friend the best. Join us in celebrating the joy of dogs with treats made from the heart.